REEBOK LA x STREET ART
About
When launching Reebok’s second experiential marketing event space in LA, we prioritized connecting to the community. We didn't want to feel like an intrusive large corporation, but rather a space that was simply supported by a large company and built for community.
Through a personal creative project I learned about the vast LA mural art scene and thought:
“Marrying grassroots LA artists with Reebok through exhibiting them and their art would be such a win-win. It would give the artists a platform they may not have had before, and it will let the residents of the community know we want to be apart of and enhance the places we reside.”
We collaborated with eight local artists giving them Reebok shoes to paint their iconic LA murals on which were unveiled for the launch party of the Reebok Santa Monica Collective and set as a resident fixture in the new space.
The artists also had the option of creating an original piece of art that would be auctioned off. All proceeds went to the non profit: Beautify Earth
Guests Registered: 650+
