REEBOK x OCC

Partnering with Beautify Earth, we curated a community event to paint shoes at Reebok LA West Hollywood. Globally known muralist Ruben Rojas hosted the event and lead guests in learning painting skills and techniques. Everyone was given a pair of white Reebok Classic Leather shoes to get creative with, and once they had completed their masterpieces, the shoes were gifted to kids across the world through Operation Christmas Child.

From Beautify Earth:
"Imagine if you received a new pair of shoes as a gift and your expectations are as expected... you pull out a nice fresh pair of kicks in a typical color choice but instead this time you pull out a fresh pair of custom hand painted kicks made with an obscene amount of love. 
Last night we got together and did just that. We painted fresh white Reebok Classics that are being donated to Operation Christmas Child.
I wish I was a fly on the wall when these kids open up their shoes. I know how excited I would be. 
Huge massive thank you to the beautiful ladies of Reebok LA ffor all your support in bringing this vision to life."